Letter From Leadership: AVLF Gets Technical

I’m Katie, AVLF’s first-ever digital communications manager. (Or, as I’ve dubbed myself, AVLF’s Explainer of the Internet / Resident Millennial.) Very pleased to e-meet you.

You may be asking yourself: at a legal nonprofit, what role do digital communications have? It’d be easy to assume I spend my days explaining what subtweeting is or mediating arguments over the correct pronunciation of “gif.” Maybe some posting on Facebook and sending an email here and there? While I do gallantly take on those tasks, digital communications for an organization like AVLF is so much more than the occasional post. It’s all about how we can better communicate with you, and what you want to hear from us.

AVLF Digital Communications Manager Katie King.

We are working hard to improve the ways we communicate with our clients, our volunteers, our supporters, and our partners. The Internet is the great equalizer these days, and so we’re focusing on bettering our newsletter, our website, and each of our social media channels to better connect with each and every one of you.

We’ve been hard at work already. Earlier this year, we redesigned our monthly newsletter. It’s now filled with photos and blogs posts designed to capture your interest and keep you informed. We’re tirelessly working to make our website more user-friendly and accessible. Our social media accounts (Facebook, Twitter, LinkedIn, and Instagram) are getting a lot of attention and love, and we’re using them to keep you informed and educated about what our organization is accomplishing.

These technological advancements don’t just stop with my job and the land of the social. We’ve got big plans to bring better technology to our fundraising events, making them more interactive and fun. The whole office recently received a new phone system, ensuring efficiency as we stay in contact with our clients and supporters. Additionally, as you’ll read on the blog, the Safe Families Office received a complete technological overhaul that will transform how the walk-in clinic runs.

AVLF is not just investing in these upgrades to keep up with the trends of 2017. We are committed to keeping connected with our clients, our donors, and our partners. We want YOU to understand what we do day in and day out.

My promise to you: we won’t peddle content just for the clicks. Rather, we want you to feel as inspired–and as ready to work for social good each day–as we are.”

As an organization, we touch the lives of tenants, workers, and survivors of domestic violence every day. Our clients and our volunteers tell us stories of triumph and inspiration. We are excellent at circulating these emotional experiences in the office as a great rallying cry, as we stand huddled in the kitchen or communicated through each other’s inboxes.  

But we want to get better at showing YOU exactly the impact AVLF has on individual lives, and how you can be a part of it. We never want you to forget what exactly we are accomplishing, what we still have left to do work on, and, if you’re a donor, where exactly your money is going.

There are always opportunities to become involved at AVLF. You can volunteer for one of our programs, join us at a community event, sponsor breakfast for our clients, or simply donate. Our hope is that by improving our online communications, we can better keep you informed of what is going on around the office, and also keep you involved. There are so many ways to be part of the AVLF family, and we want to make sure you know exactly what you can do.

My promise to you: we won’t peddle content just for the clicks. Rather, we want you to feel as inspired–and as ready to work for social good each day–as we are.

Do you have an idea on how we could improve? Is there something you’d like to see from us? Feel free to shoot me an email. I’d love to talk to you. Or, better yet, head over to our Facebook page and leave us a comment, or Tweet at @supportAVLF. We can’t wait to hear from you.