Announcing Our New Strategic Plan
ASHLEIGH STARNES | January 27th, 2020
In 2015, we created a five-year strategic plan to map the future of AVLF. We met our goals so quickly that it was time to go back to the books.
For most of last year, our leadership and staff embarked on an ambitious strategic planning process to map out the next 5, 10, and even 25 years of AVLF.
Social impact agency Briteweb did extensive research into our organization and its role in the Atlanta community. They hosted a series of workshops in which our entire staff and Board of Directors had a chance to shape the future of the organization.
We spent weeks brainstorming and workshopping what kind of organization we really want to be.
We spent weeks brainstorming and workshopping what kind of organization we really want to be. We agreed on our core values and beliefs, and we did a deep dive into our organization’s strengths, weaknesses, and ambitions.
The result is a 50-page report that operationalizes the future of AVLF. Briteweb helped us think through the logistics of our goals – and plan ahead for each step of the way.
We hope that our Atlanta programs will serve as a national model for others to follow – and as catalyst for change.
Here is our vision for the future: that AVLF will be the national leader in innovative, holistic legal programs that promote safe and stable homes and families. We hope that our Atlanta programs will serve as a national model for others to follow – and as catalyst for change.
To guide us into the future, we’re centering ourselves around the following core values:
- We build trust by serving with professionalism and integrity.
- We know innovation demands that we ask “Why?” and “Why not?”
- We are collaborative.
- We are inclusive and respectful, and we uphold dignity.
- We show up with intention: tenacious and unafraid!
- We advocate with passion and empathy.
You can read the full report here. You can also see our goals broken down by program and department for 2020.
We’re so grateful to our friends at Briteweb for guiding us through this process, and we can’t wait to see what’s in store for our organization in years to come.
Check out Briteweb’s case study on our strategic planning process.
Ashleigh Starnes
Communications Manager
As AVLF’s Communications Manager, Ashleigh develops strategy, design, and content for AVLF’s digital and print communications. She’s deeply committed to sharing resources and education with her community at large – and makes it her mission to support AVLF’s programs and outreach in all they do.
Ashleigh is an Atlanta native. Before joining AVLF, she was a Fulbright Scholar in Turkey. Ashleigh holds a Bachelor’s in English and Linguistics from the University of Georgia. She is also a performance artist, and can occasionally be seen performing movement pieces, poetry, and combinations of the two around Atlanta and beyond.
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